Earth Infrastructures Limited or EIL is a Delhi/NCR based real estate developer with projects all across India & even some limited presence overseas.

One of the biggest challenges EIL was facing was steep negative sentiment and chatter on the online sphere about them with no substantial official revert or response.

This online negativity was not only multiplying exponentially without a control mechanism; it was also adversely influencing business for EIL.

TCS BPO, an offshoring giant with professionals in numerous domains & capabilities was facing a challenge with finding the right candidates for its requirements in a short time; given the dynamic nature of businesses & client needs. The hiring managers at TCS also realized that they were exceeding their budgets for recruitment using the conventional methods while spending more time than they had.

To combat the situation, TCS was looking at new & unconventional methods which would help them address & answer the following questions:

	How to identify & reach out to the best resources in the market?
	How to cut down the cycle time spent in short listing & interviewing ?
	How to reduce cost of hiring talent?
	How to build a database of potential recruits for future hiring's?
	How to position TCS BPO as an employer of choice in its segment?

To create visibility in the online sphere about RedBag.in.

To drive traffic to the website and the product catalog.

To be able to increase sales & e-commerce by use of cost effective promotion models.